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VOLUME 41

   ISSUE 41

15 December 2014

Article of the Month  Around the World

Putha, What kind of book is this “Facebook”?

 

This chat might sound familiar if you've ever tried to explain the wonders of social media to your grandparents and elderly relatives. Social media and seniors never seem to merge very well, unlike their fresher counterparts whose wits seem to be bathed with Web browsers with multiple tabs open at all times. However, this long held belief that old people are technically out of touch is no longer becoming the case. While social media may be unquestionably linked with young people, are elders starting to catch on to its latent benefits?

 

 

Seniors are becoming the fastest growing demographic to use social networks such as Facebook, Twitter and Skype, according to Forbes. With over 39 million people aged 65 or older using these social media platforms, this age group has the most potential for growth in social media usage. According to an All Assisted Living Homes report in 2010, seniors actually make up 14.8 million users (11 percent) of Facebook, which represents a yearly growth of a whopping 1448 percent. To further confirm this, the Pew Research Center’s Internet & American Life Project reports that the 74-plus demographic is the growing faster than any other age group on social media. Add in the fact that baby boomers are starting to enter their golden years, and there’s nothing but tremendous upswing for social media and digital marketing. Millennials may use social media to create a foundation for their identity, interests and relationships in life, but seniors can use social media to reflect on their achievements and experiences, as well as reestablish relationships cultivated throughout their life. Young or old, people can use social media to build, maintain and assess their life at any point.


Social media outlets, like Facebook, can paint a portrait of one’s life at the click of a button. It can help aging adults organize and prioritize key interests and relationships based on their values and lifestyle. Over 40 percent of seniors use Facebook to reconnect with family and long lost friends, according to the All Assisted Living Homes report. Time is invaluable, and a platform such as Facebook can help elderly people spend their time with the people who matter most. Facebook organizes relationships, interests, pictures and events in order for aging adults to understand and appreciate how social networks have enriched their life.

 

You may be wondering who is the Oldest Person on Facebook? At age 105, Edythe Kirchmaier is Facebook's oldest registered user. Kirchmaier, who is also California's oldest licensed driver and the University of Chicago's oldest living former student, joined Facebook last month. Born into the age of telegraphs and rotary dial telephones, Kirchmaier said she embraces social media because it allows her to check in daily with friends and family. Kirchmaier herself already has more than 20,000 Facebook friends. While Kirchmaier is the oldest person on Facebook, she is hardly the only senior to embrace social media. The social site's demographics have grown steadily grayer over the past few years. Golden-agers are also signing onto Twitter in record numbers. In 2009, only 5 percent of Internet users in the 50 to 64 age bracket had used Twitter, or some other status-update service. It's now up to 11 percent. When speaking to many other seniors they said they use social media mainly to keep in touch with friends, children and grandchildren. And they enjoy just checking Facebook every day and seeing the pictures that have been added and reading some of the messages. It keeps me from getting lonely.

 

The potential that seniors hold in dominating online usage means more content will be catered to their needs and interests. Online marketing companies, which once focused on younger demographics, could begin targeting older age groups in advertisements. Seniors have sheer strength in numbers and their increasing competence of social media could make them a lucrative focus for marketers. However, the negative consequences of social media use for older adults have yet to be investigated such as access to harmful information and misuse of personal data being stolen by online pirates.

.

Mohenesh Chamith Buthgumwa

 

 

 

1.http://antivirus.about.com/od/securitytips/tp/
  socialengineeringexcuses.htm
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 

 
  
  Free Windows? Not a chance
  

“...Microsoft last week doused speculation that it would make Windows free across the board. "We've not had any conversations [about] Windows 10 being a loss leader for us," Kevin Turner, Microsoft's chief operating officer, said at a technology conference sponsored by Credit Suisse on Thursday. "[But] we've got to monetize it differently. There are additional opportunities for us to bring additional services to the product and do it in a creative way...”

  Destover: Destructive malware has links to attacks on South Korea
  

'...Backdoor.Destover, the destructive malware that was the subject of an FBI Flash Warning this week, shares several links to earlier attacks directed at targets in South Korea. Some samples of Destover report to a command-and-control (C&C) server that was also used by a version of Trojan.Volgmer crafted to attack South Korean targets. The shared C&C indicates that the same group may be behind both attacks....'

Sky makes data more accessible in the cloud

   

  

'...Sky has gone to a cloud-based data storage system to make its files more accessible as its data lake grows. The company is using Cleversafe’s object-based storage solution in the UK for its private cloud platform to host large amounts of unstructured data - including video, audio, documents, backups and more....'

Handling Incident Management in a Virtualized Environment

  

'...Incident management (IM) is a necessary part of a security program. When effective, it mitigates business impact, identifies weaknesses in controls, and helps fine-tune response processes. Traditional IM approaches, however, are not always effective in a partially or completely virtualized data center. Consequently, some aspects of incident management and response processes require review and adjustment as an increasing number of critical systems move to virtual servers......'

THE INTERNET OF THINGS COULD TURN YOUR CITY INTO ONE BIG WI-FI HOTSPOT

'...You've heard of the "Internet of things." Get ready for the "Internet of moving things." That's how a start-up called Veniam describes its mission to transform all the cars, trucks, and buses on city streets into a mobile WiFi network connecting anything and anyone around it. Veniam has already brought a version of this free public network to Porto, Portugal, where it's using some 600 vehicles to test the technology in a "living lab." Today the company announced that it's received $4.9 million in venture funding to expand operations into U.S. cities from a Silicon Valley headquarters...’

Month in Brief
Facebook Incidents Reported to Sri Lanka CERT|CC in November 2014
 
  
  Fake
 Hacked
  Other
   
 Statistics - Sri Lanka CERT|CC

Cloud Adoption

'....There should be no cutting corners when it comes to building an infrastructure to scale. Hiring a team and acquiring the hardware needed to continuously scale your business take an immense amount of capital and time.....'

Samsung rolls out Lollipop for Galaxy S5 in South Korea

'...Samsung began rolling out Lollipop, the newest version of Google's Android mobile operating system, to the Galaxy S5 in its home country of South Korea on Friday. The tech giant said that Galaxy S5 models available though the local mobile carriers -- SK Telecom, KT, and LG Uplus -- will get Android Lollipop 5.0, starting on December 5.....'

Baidu develops 'smart bike' and its operating system

'...Chinese internet technology company Baidu has released more details on its upcoming smart bicycle dubbed "Dubike", which is equipped with multiple sensors and a self-developed operating system that allows riders to set up their own social network.....'

CSO's Incident Response Survival Guide

 

 

'.....If there’s anything that has been proven in the past handful of years in information security, it’s that despite all of the talk and all of the spending on defensive technologies — from anti-malware to security event and information management systems - it's just not realistic any organization to be able to block all serious attacks......'

GOOGLE WANTS TO REPLACE PASSWORDS WITH FINGERPRINTS AND EYEBALLS

 

 

'....Google Glass is due to receive an update in 2015, and if a Google patent submitted last month is any indication, it could include a new feature to let wearers use their fingerprints, or scans of their eyes, instead of passwords on websites. In November’s patent application, Google explored ways to replace website passwords with biometric data from a wearable device. In the filing, Google references “head-mounted displays” (HMD) that could scan a wearer’s fingerprints, eyeballs, veins, or even her voice pattern, then use that data to access a website on a computer or mobile device. While the application doesn’t mention Google Glass or Android Wear by name, it repeatedly mentions “wearables” and the diagrams look a lot like a certain $1,500 head-mounted Google computer......'

 
Notice Board
  Training and Awareness Programmes - December 2014
  
DateEventVenue
- 12-Dec-2014 Training Program on ICDL Skills for Life Auditorium, Gothami Road, Colombo 08
- 15-Dec-2014, 19-Dec-2014 Training Program on IPICT Skills for Life Auditorium, Gothami Road, Colombo 09
- 16-Dec-2014
 
Workshop on preaparing 30,000 questions bank for Maths subjects
 
Rwanpura NCOE
 
- 10-Dec-2014
 
Workshop on preaparing content & writing scripts for e-thaksalawa web site Rwanpura NCOE
- 5-Dec-2014
 
IT/BPM Export Forum & Entrepreneurship workshop
 
Tilko City Hotel, Jaffna
 
-

 

6-Dec-2014
 
Jaffna IT Conference
 
Kailasapathy Auditorium, University of Jaffna

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